Rohan Rajguru, Co-Founder and Head of Growth, HeyHey!


Rohan Rajguru is Co-Founder and Head of Growth at HeyHey!, a Web3 platform for the world’s leading creators, brands and IPs, where he handles growth, partnerships, investor relations and business development. The company operates in the US and APAC markets and attracts some of the best regional and international talent from the fields of sports, media, literature and art.

Rajguru specializes in structuring partnerships and deals and has been successful in securing partnerships for their respective NFT projects at HeyHey!. Although he currently operates out of the company’s APAC offices, his role within the organization is diverse, making him a key pillar of HeyHey!.

In conversation with Adgully, Rohan Rajgourou talks about how Web3 is the future, the skills he brings to the table, co-founding HeyHey!, the mantra for success, why he wants to be in the metaverse, and more.

What particular skills do you think you bring to the table?

I always enjoyed solving puzzles and playing strategy games when I was a kid, it also carried over to my career path. Thinking strategically and breaking problems down into small, achievable steps has always been my forte. An acquired skill is to structure partnerships with important stakeholders, which brings me closer (deal) for HeyHey!

I am also outgoing and enjoy meeting new people and building relationships – I think this has helped me expand my network.

How did you start this organization?

Working very closely with companies such as Snapchat and NewsCorp, we realized there was a big void in the market. Current entertainment ecosystems were too fragmented and did not allow creators and brands to own or monetize their content due to a lack of transparency and opportunity; moreover, fans didn’t have access to invest in the creators or content they love. Eh eh ! solves this problem by creating the tools necessary for the decentralized future of entertainment.

Any icons in this field that you admire and how they have influenced you and your work?

I was lucky to have met and worked with amazing people who influenced my style of work. I also love content creators who break down complex, tech-heavy Web3 jargon into simple information that people who aren’t in the field or trying to understand the domain can follow. From the outside, Web3 might look extremely scary, but I’m a big fan of these creators and I’m learning a lot from their content.

What are the five most productive things you do in your daily routine?

  • Plan my working day in advance
  • Reading all the newsletters I subscribed to – gives me great insight into professional and personal passions
  • Learn a new word on Duolingo and extend my streak – I maintained a streak for over 850 days!
  • Value your time – learn when to say no, when to delegate a certain task, not to join that meeting/cut it short
  • A cup of tea

Do you think a career in this field is viable in the long term?

Absolutely! I personally believe that Web3 is the future and we live in exciting times. The trajectory of transition and progress of the Internet since its advent is very interesting to tell. Since the establishment of Web3, many new roles have been discovered which would not have been the case a few years ago.

What does it take to succeed in a career?

I’ll let you know when I feel like I’ve succeeded! Some key traits have helped me a lot in my career – result oriented instead of process oriented, be consistent and show up every day, always think strategically and plan two steps ahead.

What advice would you give to young people considering entering this industry?

Get involved at any stage possible – whether it’s joining a Discord community, reading the latest updates, building your wallet, signing up for free NFTs, participating/attending meetings/events – nothing will teach you more than experience! Each step involved teaches you a lot about how this industry works from the basic level. This will give you a thorough understanding of the science involved and help you get grounded faster.

Where do you see yourself in five years?

Hopefully in the Metaverse!

Is there an organization you would like to work with in the future?

It’s not an organization, but I would like to continue working with people to build businesses that will have a big impact in the future.


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