NAR Tech Accelerator Accepts 8 Residential Real Estate Startups


Perchwell, Fractional, Inspectify, Courted, Place, Reggora, Revive and Courted to obtain education, mentorship and networking opportunities in exchange for marketing fees and a small equity investment.

The National Association of Realtors has chosen eight startups for its 2022 technology accelerator program for residential real estate, the trade group announced Tuesday.

Courted, Fractional, Inspectify, leadPops, PLACE, Perchwell, Reggora and Revive have all been chosen to participate in the trade organization’s REACH technology accelerator. Second Century Ventures, the venture capital arm of NAR, manages both REACH and REACH Commercial, its technology accelerator for commercial real estate.

“The innovative companies that have exited the REACH program over the years have had a dramatic effect on the real estate landscape,” Bob Goldberg, SCV president and NAR CEO, said in a statement.

“The influence of technology in this industry is undeniable, and REACH entrepreneurs continue to redefine our understanding of what is achievable today,” Goldberg added. “We are delighted to work hand in hand with these pioneering companies to ensure estate agents remain at the forefront of the real estate industry.”

SCV launched REACH, which focuses on residential real estate, in 2013 and is the tenth group the for-profit company has accepted into the program.

REACH provides startups with real estate industry training as well as mentorship and networking opportunities with industry professionals to help them grow. In exchange, accepted companies pay SCV a marketing fee and sell small stakes in their business.

The companies chosen for the 2022 cohort focus on agent networking, condominiums, inspections, lead generation, top producers, real estate data, appraisal management and renovations. They have raised more than $200 million in total funding and represent a combined valuation of $1.4 billion, the 1.5 million-member trade group said in a press release.

Bob Goldberg | NRA CEO

One of the companies is Perchwell, a real estate data visualization, search and collaboration platform for agents and their clients. Perchwell just signed a partnership agreement with the Multiple Listing Service of Greater Cincinnati and is part-owned by California Regional MLS.

In a statement, Dave Garland, SCV’s managing partner, said the company was marking “significant milestones” this year.

David Garland

“Not only are we celebrating the depth of a strong portfolio of over 180 companies and the continued expansion of the REACH program, but we are also developing some of the most game-changing technologies the industry has witnessed to date,” said he declared.

Here are the companies accepted into REACH 2022 along with their descriptions provided by NAR:

  • Courted: Professional networking platform for agents to make better data-driven marketing, hiring, and referral decisions.
  • Fractional: A collaborative, full-service, community-driven real estate investment marketplace.
  • Inspect: Applies the latest technologies to make inspectors more skilled and efficient.
  • leadPops: all-in-one solution to generate traffic, boost SEO and increase both volume and quality of leads.
  • PLACE: All-in-one platform for top producers offering unparalleled consumer experiences.
  • Perchwell: Unifies real-time market analysis, SEO data, seamless client collaboration, and reporting.
  • Reggora: assessment management platform offering unprecedented efficiency and agility.
  • Revive: Brings certainty to the renovation experience for homeowners across the country.

SCV has also chosen nine companies to participate in its REACH 2022 commercial program: Arx City, B-Line, CREtelligent, LeaseUp, Matrix Rental Solutions, Spackle, Stake, Stratafolio and WhoseYourLandlord.

Local real estate associations have recently begun piloting their own real estate technology accelerators as part of NAR REACH Labs, local extensions of the business group’s technology accelerator.

Email Andrea V. Brambila.

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