How RedSwan CRE Uses Blockchain to Make Commercial Real Estate an Affordable Investment Option


RedSwan CRE’s business focus focuses on liquidity as a key function of our platform, benefiting building owners and investors from all corners of the globe. We see a huge need to provide affordability to investors around the world. Quality real estate is overpriced and generally only available to large financial institutions and investment groups.

The question facing the new era of commercial real estate is “Blockchain or no blockchain?” Eventually, we will all have to choose. We are at the transformation stage where people are at the crossroads of choosing to tokenize their property to unlock liquidity. By using blockchain, impact crowdfunding allows investors to reduce the initial investment cost, allowing them to diversify their capital into multiple projects instead of just one without the historical requirement to hold them for 3-10 years before going out. Based on the United States Securities and Exchange Commission (SEC) regulations regarding Reg D investors, only accredited investors can participate in RedSwan CRE’s Security Token Offerings (STOs).

We decided to break down barriers and make all RedSwan CRE opportunities affordable. Our minimum allocation entry across all areas is just $1,000. For any investment we offer, you can participate with 1,000 shares and be a qualified investment partner.

Historically, small investors were not allowed or invited to participate in major projects over $20 million because the entry price was too high, making it difficult to access higher quality investments. By investing with RedSwan CRE’s platform, clients can invest alongside large institutional firms with similar or exact search terms. With the first tranche now available, investors will have the freedom of liquidity.

We have always focused on one market sector: institutional quality properties in commercial real estate. I made sure that the kind of assets I sold at Cushman & Wakefield were institutional grade assets that big companies wanted to buy. However, retail investors were unable to participate in these offerings. I wanted to turn things around so that everyone could afford high quality assets. This is how I think we differentiate ourselves – we seek out the attractive properties that only big companies can afford to buy. Small investors like me can’t write a $20 million check to buy this property. But by taking that same property and making it affordable, where a person can invest $10,000 and have an equal share, now is an opportunity for people to get in there.

Holding cryptocurrencies can be seen as a viable long-term store of value and opportunity for payment, but such investments come with inherent risks when considering how often the price of coins rises and falls. Investing in real estate properties with cryptocurrency provides an efficient and meaningful opportunity for crypto holders to reduce the volatility of their assets. Technology only promotes the possibility of creating wealth; blockchain in commercial real estate, through tokenization and the creation of digital securities, enhances an investment portfolio and removes a considerable amount of volatility risk. Using Bitcoin for real estate investment allows the investor to diversify their holdings and gain the benefits of liquidity, transparency, and stability. An option for crypto holders looking for long-term appreciation instead of selling their crypto assets and paying capital gains tax could be to hedge by borrowing against their existing crypto and using the proceeds to buy income-generating commercial real estate.

It is evident that 2021 has brought an increase in digital assets and an increase in cryptocurrency users. With the news of Ethereum’s lower costs and greater exposure to these alternative assets and investments, individual investors want more autonomy and are rolling up their sleeves to get involved in digital native ways at low cost. Just look at the recent increase in the use of free stock and crypto trading apps. Today, investors have more control over their funds. Education is important, but experience is the best teacher. Learning by doing! Making real estate investments accessible and affordable helps provide investors the freedom to explore, learn and grow.

We understand that digital investment stocks are not common to most people, just as Bitcoin was also a foreign concept many years ago. Providing an inclusive and transparent platform greatly helps break down mental barriers and enables small investors to participate in opportunities previously reserved for larger groups and institutions that had knowledge, connections and resource advantages. Providing affordability to investors around the world, especially those paying attractive USD dividends, should be accessible to a global audience.

If you are looking for a fast, liquid, secure and transparent way to invest in real estate, using blockchain technology is the best way to do it.

Owners can get more attention on their properties from international investors, and private real estate investors themselves can invest from anywhere in the world. RedSwan CRE focuses on liquidity as a key feature of our platform for the benefit of LP owners and investors worldwide. We see a huge need to provide affordability to investors around the world.

To learn more, visit RedSwan CRE

Photo by Anthony DELANOIX on Unsplash


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