How commercial real estate technology affects startup growth


As innovations make their way through the industry and new construction and design trends emerge, there is no doubt that this is an exciting time for startups taking off in the commercial real estate sector. .

At the same time, the CRE landscape is not free from challenges, and new businesses in their most vulnerable face often succumb to growing competition, labor shortages, and lack of materials.

Fortunately, new technologies can help CRE startups establish strong and resilient roots in the market.

Here’s how.

Automation of resource-intensive processes

According to Deloitte’s new Commercial Real Estate Outlook 2023 report, high inflation and labor management are two of the industry’s top concerns globally.

And, compared to established businesses with greater resources, for seeded startups operating on a tight budget, finding ways to reduce overhead, optimize labor work and maintain a reliable cash flow.

Today, this is possible thanks to automation software. New applications designed with the needs of CRE companies in mind can reduce the need for human intervention in resource-intensive tasks and allow startups to optimize the use of their talents for higher value projects.

Reduce the need for third-party suppliers

Today, commercial real estate projects require the intervention of a wide range of professionals and third-party providers. For example, real estate transactions require the assistance of legal teams, financial experts, underwriters, brokers and appraisers.

However, new startups willing to adopt PropTech can now take advantage of blockchain-based technologies, which allow them to streamline real estate transactions, reduce delays and minimize the need for third-party professionals.

Creation of laser-targeted marketing campaigns

Investing in marketing is essential for all startups looking to excel in the real estate industry. However, marketing and advertising campaigns don’t come cheap – and certainly aren’t error-free!

Using social media marketing, big data, and automation, CRE startup marketing departments can now design laser-targeted go-to-market campaigns, avoid wasting valuable resources, and eliminate inefficiencies. Additionally, AI-based software can craft large sets of market data, giving startups access to accurate insights and emerging trends.

Effortlessly manage every step of the real estate development process

Real estate development projects are inherently complex and subject to risk. And, for startups looking to tap into the CRE development sector, limited resources and high costs can represent significant barriers to entry.

However, new automation technologies and user-friendly platforms such as Northspyre are changing the game for small and large businesses in the industry. Today, property developers can access all of their project-related data from a single interface, reducing costs and maximizing the use of valuable resources.

Avoid pitfalls and costly mistakes

Even the smallest construction error or design flaw can cost developers millions of dollars, especially if the error is not discovered until later in the construction process! Worse still, a mistake can damage a young startup’s reputation and cash flow, increasing its chances of failure.

Fortunately, most of these mistakes can be easily avoided with the introduction of Building Information Modeling. BIM systems allow companies to optimize costs and resources, reduce the project life cycle, improve communication between the parties involved and, most importantly, mitigate the risks associated with the development of a commercial or industrial property.

Make better real estate investments

Although today’s accurate market information has made it easier for real estate investors to predict their returns, one bad investment can jeopardize the success of any startup. This is why young companies in the sector must take advantage of new technologies in their business decision-making process.

From accessing large datasets to identifying emerging market trends and highlighting less-than-obvious risk factors, real estate investment technology helps startups avoid costly mistakes.

Scaling operations

For any startup, keeping up with predicted growth rates is a top priority. But while growth often means success, it also means bigger investments, bigger risks and tougher challenges.

Fortunately, new PropTech solutions are designed with the growth needs of CRE companies in mind and they can effortlessly support scaling, helping startups reach the next level without bank-breaking investments.


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